The Friday morning parallels combined behavioural and experimental insights with questions of ethics and digital transformation. Contributions covered how risk information affects environmental choices, valuation of personal data and environmental health, public preferences for cultural heritage, and advances in distributional weighting that better capture equity considerations in BCA.
Day 2 opened with “Climate, Environment & Energy: Valuation and Behavioural Insights”, chaired by Rafał Buła (University of Economics in Katowice). The session presented experimental and empirical evidence on how risk information affects environmental choices and travel-cost valuation (Mikołaj Czajkowski, Katarzyna Skrzypek), how households perceive sustainable and responsible investments (Rafał Buła), and how climate-smart agriculture can be assessed through an integrated, multi-perspective framework (Rachel Bahn). Together, the papers highlighted how behavioural responses and risk communication shape climate and environmental decision-making.
The second strand, “Ethics, Innovation & Digital: Personal Data and Cultural Heritage”, chaired by Rebecca McDonald (University of Birmingham), examined how BCA can inform data governance, environmental health policy and heritage preservation. Contributions analysed the value of personal data (Rebecca McDonald), willingness to pay for environmental health across Europe (Maria Kostopoulou), public preferences for renovating and adaptively re-using cultural heritage (Bartosz Jusypenko), and new approaches to incorporating equity through distributional weighting in BCA (Dan Acland). The session offered a concise yet powerful snapshot of how ethical and digital questions can be grounded in rigorous economic evaluation.








